Evaluating ROI on social media for Telecom Service Providers

Most telecom service providers use IT in key business processes like Marketing, Sales & Service. It would be worthwhile to integrate social media listening capabilities with the current systems so that the social media impact on the business can be measured. Below are a few metrics I could think of that can be used to … Continue reading Evaluating ROI on social media for Telecom Service Providers

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Social Media’s impact to Businesses

Background / Introduction Social media is increasingly becoming an important source / channel for businesses & customers to understand each other. The amount of information about the businesses, consumers, products & services on the web is increasing exponentially, so much so that 90% of the data on the internet has been created in the last … Continue reading Social Media’s impact to Businesses